Meeting Agenda

8 April 1997

OVERVIEW

General overview of business

Corporate mission, market, clients, technology, competitors.

Review scope of the project

Implement in phases, schedule

Review initial goals for the web site

Strategy, design, content, marketing, technical.

Discuss schedule

Completion of Phase I and target launch date.

QUESTIONS

    Strategy:
  1. What is your overall corporate mission?
  2. How will the web site extend and/or fulfill that mission?
  3. What corporate needs will the web site address?
  4. What is the purpose of the site?
  5. What are the goals of the site?
  6. What markets will the web site address?
    Design:
  1. What are the aesthetic and visual goals of the site?
  2. Define the format or style (magazine, content driven, use of white space, etc.)
  3. List a few web sites you love/hate.
    Customer:
  1. Define the current audience of the web site.
  2. Define the target market.
  3. Define the target user.
  4. How will the user benefit from your site?
    Marketing:
  1. Do you have current market analysis documentation?
  2. How will you promote the site (advertisments, industry events word of mouth, etc)?
  3. Why will people come to your site?
  4. Why will people bookmark your site?
  5. How will you retain users and gain customers?
    Content:
  1. How much content needs to be revised, edited or developed?
  2. How much content will be on your site?
  3. How often will the content change?
  4. Who will produce your content?
    Technical:
  1. Define the functionality of the site (electronic commerce, registration, forms).
  2. What browsers (specify version) will your site support?
  3. What client-side hardware/software configuration does your site require (plug-ins, java, RAM, PDF, etc)?
  4. What server-side features will your site require (chat, threaded discussions, forms, email redirector, etc.)?
  5. Who will maintain your site (HTML, new content, etc.)?